CoSpirit supports the French Association of Haemophiliacs » PACA’s Economic and Political Newsletter
The group and its 230 employees are taking advantage of World Hemophilia Day to announce their support for the French Association of Hemophiliacs and to CoSpirit Groupe, an independent French media group, has announced its support for the French Association of Haemophiliacs (AFH) on World Hemophilia Day. CoSpirit is committed to supporting the association through a TV campaign, actions in the areas led by the 22 regional committees and the Fil Rouge operation. The partnership includes a pro bono mission of the media strategy (TV) teams to increase the visibility of the association, a solidarity and collective action to raise awareness among the 220 employees of the group and its customers, and the integration of the AFH in its ecosystem. The group also continues its international development on the international network of independent media agencies.
Published : 2 months ago by nchal in Politics
The group and its 230 employees are taking advantage of World Hemophilia Day to announce their support for the French Association of Hemophiliacs and to mobilize to form an additional sounding board in favor of rare hemorrhagic diseases (little known to the French).
The French Association of Haemophiliacs (AFH), founded in 1955, has committed itself to an informative, mutual assistance and defense of the rights of people with haemophilia, Willebrand’s disease and constitutional bleeding disorders. Every year, the association organizes World Haemophilia Day in France to raise awareness of rare haemorrhagic diseases in France: a TV campaign, actions in the areas led by the 22 regional committees and the Fil Rouge operation.
The Fil Rouge operation consists of mobilizing as many people as possible by handing out red bracelets to take pictures of themselves and share them on social networks with #filrougeAFH and #JMH2023
Convinced that communication can also be virtuous and useful, CoSpirit Groupe is officially committed to regenerative communication for the benefit of territories. In 2023, the group decides to support the AFH, the 15,000 French affected by these rare diseases and the 22 support committees spread across our territories. For this first year of cooperation, the partnership translates into:
• A pro bono mission of the media strategy (TV) teams to increase the visibility of the association (2023)
• A solidarity and collective action in the context of World Day of the haemophilia to raise awareness among the 220 employees of the group and its customers (April 17, 2023)
• The integration of the AFH in its ecosystem and in particular the associations that benefit from the solidarity offers that the group offers to its customers
How to support the association?
Join the fil rouge operation on April 17 (and the days after) by broadcasting the film of the awareness campaign around you and tagging #filrougeAFH and #JMH2023 on your social networks.
“Our teams, who have been aware of this public health issue since we have been supporting the French Blood Institution since 2022, wanted to broaden their contribution to this cause by supporting the AFH. 2023 is an important year for us as we set up new solidarity offers (for our customers) and shape our sponsorship strategy for 2023-2024. One thing is certain: we want it to be collaborative and regenerative for the living and our territories! Nicolas Fraudeau, Media & Content Director at CoSpirit Media.
“The French Association of Hemophilia Patients would like to express its gratitude to the CoSpirit group for providing us with an opportunity for broad visibility for World Hemophilia Day. This is a moment our community has been looking forward to for a long time and we really appreciate being backed by a dedicated company that will also help us conquer the masses. This partnership is also important because it is part of our desire to include people with rare hemorrhagic diseases in society. After all, everyone has a role to play in striving for a better “life with” patients and their relatives and the first link in the chain is the dissemination of information for a better understanding and integration of those involved. Thanks to CoSpirit and happy World Hemophilia Day everyone! »Nicolas Giraud, President of the French Society of Haemophiliacs
CoSpirit Groupe is an independent French media group founded in 1994, local expert and mobilized for almost 30 years for media communication closer to the territories. The group is committed to regenerative communication and rebalancing French investments. Its strong commitments associated with its areas of expertise in local, national, non-media, retail media and its innovative strategy and management tools, empower advertisers, area players and teams to increase the efficiency and impact of national and local media strategies. The unique approach of “La France de (…)” allows detailed and cross-analysis of data from advertisers, citizens, their new behaviors and the media coverage of each area, to develop message relevance and proximity strengthen. with their communities.
The range and tools for measurement, optimization and eco-design make it possible to prioritize communication of quality rather than quantity. Through its solidarity offers, the association Les Relocaliseurs (founding member) and its privileged relationships with nearly 1,500 agencies, the media group mobilizes to rebalance media investments to contribute to the vitality of France and its territories. The group has experienced strong growth for 4 years and will realize a turnover of 30 million in 2022. By 2026, it aims to exceed the billion dollar space purchase volume milestone. This collective ambition is driven by more than 220 employees, spread over Paris and Lyon.
It also continues its international development by calling on the international network of independent media agencies “Local Planet”, of which it is a member and shareholder. As part of the Media Agency of the Year France 2023 by 100%MEDIA award, CoSpirit Groupe won the Régies et Partenaires award (in the Independent Media Agency category). In 2023 it also achieved an EcoVadis silver medal with a score of 60/100.
About the French Society of Haemophiliacs (AFH) and rare bleeding disorders
The French Association of Haemophiliacs (AFH), founded in 1955, has entrusted itself with an informative, mutual aid and defense of the rights of people with haemophilia, Willebrand’s disease, platelet pathologies and constitutional bleeding disorders. The society campaigns for continuous improvement in knowledge, treatment and management of rare bleeding disorders. It pays particular attention to issues of processing security.
It offers a training program on the issues of therapeutic patient education and health advocacy. It supports research financially and by being involved in projects. It is developing an international solidarity program for rare hemorrhagic diseases. To be closer to its members, it relies on its 22 regional committees present on the French mainland and in the overseas departments. The AFH is recognized as being of public benefit and approved to represent users of the healthcare system. More information about the AFH: https://afh.asso.fr/, on Facebook and Twitter